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President Office


Prof. Richard Li-Hua

Founder and President 

Professor Richard Li-Hua’s Biography

Professor Richard Li-Hua, PhD, is currently Founder and President of ELITE Innovation College Cambridge, UK, and Honorary President of SIAS University, Zhengzhou, China and General Convener of UNAI-CAMOT annual International Conference and World University President Forum since 2008 and Global Innovation Webinars monthly since 2020. A renowned strategy and innovation expert, an advocate of technology enhanced learning and lifelong learning, Richard was Visiting Scholar at Judge Business School, Cambridge University, UK and is Strategic Advisor at Research Centre of Technology Innovation, Tsinghua University, China. He was Visiting Professor of Strategic Management & Leadership, Black School of Business, Erie, Penn State University, USA, Odette School of Business, Windsor University, Canada, Business School, Sun Yat-sen University, China and Henley Business School, Reading University, UK.


Richard is a transformational leader with resilience who serviced as President of SIAS University, Sino-American university in China and also as President of New Beacon Campus, a large and comprehensive campus in the UK between 2014-2020. He has a passion and strong commitment for the global higher education (GHE) with well-established global leadership experiences in both public and private education sector in the UK, US, Canada and China.


His Global Vision with West Meets East Paradigm has allowed him to develop a creed for the universities where he worked in the global higher education. He has been instrumental in transforming such a firm creed into reality with passionate and relentless insistence and perseverance on (1) West Meets East-the integration and development of West-East management practice, theories and philosophies and (2) the integration of world class research with teaching and learning in GHE and (3) the narrowing the gap between what are delivered in universities and what are needed in society in liberal arts education.


His idea in creating an ELITE O2O Innovation University originated from 2016 when he was President and Vice Chancellor of Sias University in China. He presented a Working Paper entitled as ELITE O2O Initiative in Creating an Innovative and Entrepreneurial University in the Global Higher Education in MoE Conference, Wenzhou, China, 2016. This idea grew gradually and developed further and became more mature with the outbreak of COVID-19 during 2020.


At the invitation of China Association of Higher Education (CAHE), it was a great honour for him to deliver his keynote speech as a signal of the formal start of the journey in creating this university at CAHE Annual International Conference, 22nd November, 2020 - Perspective of ELITE O2O Innovation University: A Great Revolution in the Global Higher Education in Post COVID-19 Era along with his close friends and colleagues who support his initiative.


Richard is the Founder of China Embracing Innovation theory. It has been established from a historical and philosophical angle and a strategic management perspective, based upon his 30 years of research on China’s technology and innovation strategy, competitiveness and sustainability, which resolves the paradox of China's economy with sustained, high-speed and stable development, analyzing the root of China's social, political, economic and environmental development, explaining the path of China's peaceful rise and the model of innovation. He has published the book China Embracing Innovation Leads to the Future and over 30 papers on China Embracing Innovation theory in Outlook China.


He has previously published over 100 academic papers on international technology transfer and innovation in leading international journals and conference proceedings and 6 books in English and 3 books in Chinese. Also he had the honour to launched and managed 6 international journals with Emerald Insights between 2006-2016.


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Yuanyuan Zang

Vice Secretary General

Fangxue Wang

Vice Secretary General